As a senior UI designer at Nike, I was responsible for providing external support to design teams in the decision-making process for AB test prototypes. My focus was specifically on the French market, where the consumer demographic is known for valuing both disruption and exclusivity in their fashion choices.

To effectively balance the requirements of elegance, sport, and disruption, my team and I sought to create a distinct visual language for the page, starting with a hypothetical sneaker. Our initial design concept was aimed at capturing the user's attention through an eye-catching intro and a thoughtful reorganization of information within the screen space. From this prototype, further testing and refinement was carried out to meet the needs of the target audience.

Note: This first Mockup wanted to capture attention with an intro and reformulate the architecture of the information in the screen box. From this first concept, other tests and usability studies were carried out in which I no longer participate.